Humans naturally gravitate toward the familiar. Think of driving a car. At a certain point, you no longer have to consciously calculate every move. Your body remembers, and you move almost without thought. Ten minutes may have passed without you even realizing that you're driving. That is the power of the familiar.

Too often, what becomes familiar is more of a habit than a conscious choice. Think of modern anxiety, the endless scroll of news, or the quick jolt of dopamine from our phones. Yet it can just as easily be something else. We can train ourselves to return, almost without thinking, to the ritual of lighting a candle, sealing a letter, or playing beautiful music.

This holiday season carries particular weight. It is a time not only of celebration but of renewal, a chance to gather around what truly matters: heart, family, beauty, and peace.

We need these now more than ever.

With that in mind, I am opening my holiday shop, including opportunities to preorder. These pieces are created as invitations to make beauty the automatic choice, to let peace, joy, and connection become the familiar paths we walk without hesitation.

The First Edition Étui

We are down to the very last of the First Edition Hastings Étui. I cannot say exactly when they will sell out, but I would expect them to be gone by the end of October. Those who hold a First Edition will receive priority access to collect the two new pennies releasing next week with the new moon.

If you have been considering beginning your collection, now is a wonderful time. The First Edition Étui is incredibly historic. There is never another first. 

The Newest Floriography Seal

The newest floriography seal for the holidays is the Amaryllis, a flower that blooms brightly in the depths of winter. Known for its tall, trumpet-shaped blossoms, the amaryllis carries rich symbolic meaning. In the Victorian language of flowers, it represents pride, splendor, and radiant beauty. Across cultures, it has also come to symbolize strength, determination, and resilience, since it blooms indoors even when the world outside lies dormant. Its vivid red varieties especially are tied to passion and love, while white blossoms suggest purity and renewal.

I am releasing the first 11 now for the Collector's Register.

Pre-Order - On the first day of Christmas...

Celebrate the season with two heirloom-quality seals inspired by the beloved Twelve Days of Christmas. The Partridge in a Pear Tree captures generosity and fresh beginnings, while the Two Turtle Doves embody devotion, peace, and enduring love. Each design is richly detailed, evoking timeless holiday symbolism.

Available to pre-order individually or as a complete set, these limited-edition seals will ship by the end of October, just in time for your holiday correspondence and rituals.

Alongside the Twelve Days of Christmas designs, I am also releasing the Hellebore Seal for pre-order, a bloom often called the Christmas Rose. Known for flowering in the coldest months, the hellebore is a symbol of serenity, endurance, and quiet strength. In floriography, it is linked to peace, hope, protection, and the ability to thrive even in difficult conditions. Its delicate petals and winter bloom make it a flower of contrasts—both fragile and resilient, understated and powerful.

The hellebore’s beauty lies in its soft, nodding blossoms that bring life to the stillness of winter. It is a reminder that grace can appear even in the darkest season, carrying a message of renewal and gentle hope. Available now for pre-order, this limited-edition seal will ship by the end of October, making it a meaningful piece to accompany your holiday letters and rituals.

Holiday Favorites (Available Now)

A timeless favorite, the Wreath Seal has been one of the most popular designs for the past two years. Its classic circular form makes it a natural choice for holiday letters and gifts, yet its versatility allows it to be used all year long. From festive reds and greens in December to soft pastels in spring, the wreath adapts beautifully to every season while carrying a message of welcome, celebration, and continuity.

The Mistletoe Seal brings with it centuries of holiday tradition. A symbol of love, peace, and goodwill, mistletoe has long been associated with blessings of harmony and connection. This finely detailed seal captures the charm of its berries and leaves, making it perfect for sealing Christmas cards, New Year’s greetings, or heartfelt winter letters. Its meaning extends beyond the season, carrying a timeless wish for unity and affection.

Elegant and adaptable, the Bow Seal adds a graceful finishing touch to correspondence and gifts alike. Its tied ribbon design symbolizes unity, generosity, and the beauty of simple gestures. A favorite for the holidays, it pairs wonderfully with festive wax colors, yet it also shines year-round for birthdays, weddings, and celebrations of all kinds. With its classic lines and versatility, the Bow Seal remains a forever favorite in any collection.

Unexpected but lovely for the holidays

Not every seal in the collection is strictly “holiday,” yet some take on a beautifully festive spirit when paired with seasonal waxes. The Hydrangea Seal, with its full blossoms, looks especially striking in deep reds or metallic golds, evoking abundance and celebration. The Lavender Seal, known for its associations with calm and devotion, gains a wintery charm when pressed in silvers and icy blues. And the Thistle Seal, a symbol of resilience and protection, stands out boldly in rich greens or jewel tones, adding strength and elegance to holiday correspondence.

These designs may not be tied to the season, but when paired with holiday wax colors they bring unexpected beauty, making them versatile favorites that carry meaning both during the festivities and throughout the year.

With Love,